Absolut playing cards

ABSOLUT-CARD-DECKS


ended - Friday, February 15, 2008

Auction grade: D

Starting bid: $9.99

Final selling price: $0 - no bids


Up for sale in this eBay auction are two sealed sets of playing cards by Absolut.

The main problem with this auction is that there just isn't that much text at all. Between the title and main body of text, there are a total of just twenty words. That's it.

The title needs to be taken off all caps, and definitely more key words need to be added. I would mention words and phrases like "playing cards", "new", "rare", "vodka", and "sealed". It isn't much, but it will allow more people to see the auction in the search results.

Again, for the main body of text, it needs to not be in all capital letters.

"ABSOLUT CARDS TWO DECKS NEVER OPENED, HAVE FUN PLAYING, GREAT FIND. ADD TO YOUR OTHER COOL STUFF!!"

I know that there aren't that many ways to describe brand new playing cards, but the seller could have at least done a better job at typing this text.

The picture looks pretty good. It was a nice touch adding the small Absolut umbrella in the shot. But seeing it there makes me wonder, does the umbrella go with the playing cards, or is it just there to make everything look neat? Buyers shouldn't have to ask themselves questions like that just by looking at a picture.

Another problem with this advertisement is that there isn't any shipping information anywhere in the ad. Nowhere does it say how much you'll have to pay to send the playing cards to your home or business.

Overall, this auction needs a lot more relevant words if the seller expects it to sell. Key words are critical to end up in more search results pages. Seeing this auction, I think the seller is greedy with that $9.99 starting bid. If the cards are worth that much (plus the mystery shipping costs), then we need to know what makes them so special. Is this the only pack of them in the world? Were they made by hand with top quality material?