Old valve seating tool

Valve Seating Tool


ended - Friday, June 6, 2008

Auction grade: D

Starting bid: $5.00

Final selling price: $0 - no bids


Up for sale in this eBay auction is an old valve seating tool for use in engines. Nothing more is stated in the auction.

The main problem with this auction is the distinct lack of information and text in the title and description. Seeing how the auction's title is repeated in the description, this auction has a grand total of only six unique words. Unless this is an old tool that still works in today's engines and is in demand, this seller is going to have a very hard time having potential buyers find this auction.

The auction's title is in desperate need of a few more key words. In this case, words such as "engine", "old", "vintage", and even "mechanic" would work well to help this auction appear in more search engine listings.

This is all that the seller stated in the auction's description:

"Real Neat Old Valve Seating Tool"

Looking at the different combinations of words in the text that most people would use to search for an item like this, I can use most of my fingers to count out the different combinations. Considering this is eBay with many similar items for sale, that's a very low number of search terms to draw in the buyers.

The target consumers for an item like this is going to be limited. It's already established that those looking specifically for a valve seating tool will find this auction, but what about those mechanics and collectors who would like something like this but search for it with different terms? What if they're just looking for older or just engine tools in general?

This is where adding a little bit of extra text in the description is key. By typing out basic information about this tool such as the type of engines it can be used with (diesel, gasoline, etc.), if it was made to be used with any car manufacturer in particular, or even the different types of valves (intake, exhaust, etc.) it can be used with will definitely increase the chances of other buyers finding this auction.

Sure, some of that stuff may seem like common knowledge for most people, but remember that even basic information like that is filled with relevant key words and search terms. Don't underestimate the potential of typing out even the most basic information about items like this one. You never know how the potential buyers are going to search for a tool like this, so you're best off trying to cover as many angles as possible but without taking a long time to make the auction. Time is money, so if this is believed to be a cheap item, don't spend all day thinking of different search terms.

If you're going to take the time, cost, and effort to make an auction, you may as well try to draw in as many bidders as possible. If it involves spending an extra ten to fifteen minutes doing some basic research and then typing a description, then do it. You're just wasting time and your own money if you're not going to try to draw in the extra buyers.

Despite the title and description, the rest of the auction looks pretty good. You can clearly see the engine tool in the picture, and the shipping cost and starting bids are fairly reasonable. I don't know if other people are experiencing this same problem, but this is a very tall auction template filled with a lot of empty space in the middle of it. I had to do quite a bit of scrolling before reaching the bottom of the page.

It's surprising that a PowerSeller is able to make sales with other auctions as basic as this one. Many of this seller's other auctions have very simple titles and descriptions, but quite a few of the pictures are really poor. This seller obviously has many good items to sell, but if he put in a little more effort with the text and pictures, imagine how much more money he could be making.

My last suggestion to this seller is to set up an official picture taking area. Take a light brown or blue cloth and create a neutral setting for each item for sale. Taking some pictures on the deck, others on the kitchen counter, and even others out in the garage is unprofessional. Unless an item is very large or heavy, try to take all of the pictures in one official area and keep things consistent.