Set of "Dragon Marine" accessories

Dragon Marine 1/6 lot #3


ended - Friday, June 13, 2008

Auction grade: F

Starting bid: $7.99

Final selling price: $7.99


Up for sale in this eBay auction is a small collection of apparent military gear or something similar to that. The seller calls this "Dragon Marine" lot #3.


The biggest problem with this auction is that the seller is not descriptive at all and doesn't even explain anything about "Dragon Marine". Was this a real military unit? Is this something from a past war such as World War 2? Is this a fictional / fantasy military such as GI Joe? What is "Dragon Marine"?

Depending on what this is will depend on the key words that need to be added to the auction's title. Right now, basic words such as "military", "weapons", and even "collectible" can go into the title, but more is still needed to attract even more potential buyers.

The auction's description is horrible. It's like this seller isn't even trying to sell this lot.

"you get all in picture....alot of neat stuff for diarama etc questions?"

Apart from misspelling "a lot" and "diorama", the seller completely failed in describing the item for sale and creating that "must have" desire that makes people want to place a bid. The seller makes the buyers figure out what's for sale and if they want to pursue it or not. It's hard to find an example of a lazier approach to selling on eBay.

So what can the seller do to improve the chances of this even selling on eBay?

The simplest approach is to describe "Dragon Marine" in the auction's description. If this was a real military unit, let us know a little bit about it. Copy some information from a website if needed. Remember that information in the auction's description is still searchable in the eBay search engine, but only if the user selects the "search title and description" box on the search results and advanced search pages. The search box on eBay's main page only searches through auction titles.

The auction's picture is clear, but the seller still needs to make a listing of the different pieces of military gear included in this lot. If the seller can look up basic information about "Dragon Marine", then the seller should also be able to research the weapons and other military gear for sale.

Remember, the less information that you include will lead to the fewer number of potential buyers that will find your auction. If the auction does sell, then it'll most likely be for the least amount of money you're willing to accept. The goal of any auction should be to attract the maximum number of buyers and increase the final selling price as high as possible.

1) Do your homework. Research the product and tell us about it in the description.

2) Let the buyers know exactly what is for sale.

3) Use as many relevant key words in the auction's title.

4) Keep the starting bid and shipping costs as low as possible to attract bidding.