Vintage Walt Disney World candy dish

NEAT WALT DISNEY WORLD CANDY DISH FROM THE EARLY 1970's


ended - Wednesday, March 12, 2008

Auction grade: D

Starting bid: $0.99

Final selling price: $0 - no bids


Up for sale in this eBay auction is a vintage candy dish from the Walt Disney World Resort back in the 1970's. Not a whole lot of information was provided by the seller.

For starters, the auction title needs some work. Along with changing the text so that it isn't in all capital letters, the seller needs to add key words such as "vintage", "WDW", "70s", "monorail" and/or "Magic Kingdom".

The main body of text definitely needs more work. As you can see below, the text is nearly identical to the auction title.

"THIS IS A NEAT CANDY DISH FROM THE WALT DISNEY WORLD MAGIC KINGDOM FROM THE EARLY 1970's."

The thing to know about selling Disney merchandise, especially from the movies and theme parks, is that most of the fans are knowledgeable and particular. They know the names of the different characters, theme parks, hotels, lands, and attractions. They also know how to search for them on eBay using a variety of search techniques.

This seller really dropped the ball by not being nearly as descriptive in the auction's description. It isn't necessary to go into detail and history of the resort, but it's fairly easy to list each of the different scenes on the candy dish. Remember, the auction's description is searchable as long as the box is checked (in the advanced search options).

If you don't know the different scenes, there are dozens of WDW websites filled with pictures of the resort area. For example, one of them is The Florida Project. For selling a unique and vintage item like this one, you need to take the time to list it correctly. Otherwise, you're just throwing your money down the drain.

We also need to know the size of the candy dish. What is the diameter? How tall is it?

In addition to fixing the title and description, this auction is also in need of a new, clear picture. The one here is washed out and looks like it was taken back in the 1970's. It's hard to make out some of the scenes on the candy dish. A close-up picture of a scene or two on the dish would also help.

On a final note, the shipping rate is a little bit high. Unless this is a very large or heavy dish (an unknown, as noted above), the $8.95 rate is high.

Overall, this is a poorly constructed auction in need of some desperate work. I'm surprised that a PowerSeller created an auction like this one and expects it to sell. Especially with this being an Orlando-based seller trying to sell Disney merchandise.