1 gb mp3 player

Mp3 Multimedia Player 1GB Green


ended - Wednesday, April 23, 3008

Auction grade: D-

Starting bid: $4.87

Final selling price: $5.50


Up for sale in this eBay auction is a small, portable mp3 player. Not a whole lot of information is given about this particular mp3 player.

For starters, the title could use a little extra work. Key words such as "music" and "songs" would definitely help this show up in more search results. Also, if this is made by a known manufacturer, then that should also go into the title. If need be, the word "multimedia" can be removed as it's a less popular search term.

The auction's description is very short and doesn't tell us anything about the item for sale.

"Very nice mp3 player. Comes in a neat little case with the connecting cables, earphones etc."

Why go through the effort and cost of trying to sell something on eBay if you're not going to tell us about it?

The auction's description is your time to shine as a seller. This is your sales pitch. You've done the hard part and gotten somebody to click on the auction, and now it's your job to sell them on the item and finish the sale. Don't leave them hanging and wanting more information like this. This particular example shows a seller's lazy approach to trying to make a sale.

So what do you do if you don't know anything about the item for sale?

For starters, write down whatever is on the box. If the box mentions roughly how many songs will fit on the player, then make a note of it in the auction. Don't assume that your customers are totally up-to-date on the latest technology trends. If the box doesn't have any solid information, check out the manufacturer's website and look for information there. If that doesn't work then see what other online retailers are saying about the item.

For this mp3 player, we, the buyers, know practically nothing about it. The title says that it has a one gigabite hard drive and another part of the auction has it labeled as being new, but that's it. We don't know the manufacturer, which exact cables come with it, or even how long it lasts on average with a charged battery.

The stock photo doesn't exactly give us much information either.

What strikes me as being surprising is that this auction is being sold by an eBay PowerSeller. A person who should know about selling and how to market items properly has an auction this poorly constructed.

Overall, this auction gives me the impression of a seller trying to sell a cheap, knock-off mp3 player on an unsuspecting person. The bad stock picture, low starting bid, and lack of information all lead to that conclusion. If the seller is trying to sell an honest electronic device that performs and lasts just as long as the major competitor's models, then he needs to make a better effort at actually trying to sell the mp3 player.