Roll of old wheat pennies

FOUND - OLD ROLL OF WHEATS FOUND IN BANK LOCK BOX!L@@K


ended - Friday, April 18, 2008

Auction grade: D

Starting bid: $4.00

Final selling price: $0 - no bids


Up for sale in this eBay auction is an old roll of wheat pennies from the 1910's through the 1950's.

The title for this auction is horrible. People who use the default search settings are going to have a very hard time finding this particular auction of old coins. Instead of telling us where you found the coins, you need to instead be talking about the coins themselves. The title only gives you so much room to work with, and you need to fill it with as many relevant key words and phrases as possible.

For this auction, good key words in the title would be "coins", "pennies", "old", "wheat", "roll", "undiscovered" and even "vintage". Stick with words like that first before wasting the remainder of the available space with things like "L@@K".

The extremely large font used in the auction's description needs to be lowered. Using all capital letters is the equivalent to having a person shout at you in person. Using all caps with a font this large is like somebody standing in front of you and using a bullhorn to talk. It's very annoying and gives you the appearance of trying to scam a person. It's also insulting to the buyers.

The actual text in the auction looks pretty good. It's fine how the seller says how he found the coins, and it's also good that he mentioned some of the different decades for the pennies. However, previous customer feedback implies that not every roll of pennies that this guy sells will include coins from the decades that are listed.

"WE TRY TO PROVIDE ROLLS OF QUALITY TO ARE BUYERS."

This sentence says it all.

This stock picture of some of the pennies needs to be replaced with a real picture of the exact roll of pennies for sale in this auction. Buyers are going to be disappointed and will leave negative feedback if their coins don't look exactly like the ones in the picture (condition wise). I've seen it happen many times.

Finally, the last item of concern in this auction is the handling time and the fact that the seller only ships the items one day each week.

"HANDLING TIME WILL BE 4 BUSINESS DAYS. ALL
ORDERS WILL SHIP ON A THUR OF EVERY WEEK"

If you're trying to pass yourself off as a real eBay seller, you really need to find a way to ship your items two or even three days a week. Seeing how the postal service doesn't operate on Sundays, most people are going to have to wait at least an extra four days after the item is shipped before they'll receive it. I hate unnecessary delays in receiving my items as much as the next buyer. Do them a favor and make an effort to put the items in the mail faster.

Overall, this seller needs to make a few title and appearance adjustments if he wants to become a more professional and respected eBay seller.