Conair personal groomer / trimmer

CONAIR


ended - Friday, April 25, 2008

Auction grade: B-

Starting bid: $0.99

Final selling price: $0.99


Up for sale in this eBay auction is an electronic personal groomer made by Conair.

The worst part of this auction deals with the auction's title. Just the manufacturer isn't going to cut it (pun intended) to draw in bidders searching for an item like this. Remember that by using the default search settings the buyers are only able to search through the different titles. You have to manually check a box that says you want to search through the titles and descriptions.

"Conair" itself is a good keyword. Anybody looking for that company's products while searching for just that name will find this auction. The problem is that it's harder for people looking for general grooming devices and other hand-held electronic devices to find this particular auction. Other good key words would be "electronic", "beard", "mustache", "trimmer", "electronic", and even "grooming device". Use those key words and phrases to your advantage and try to draw in more potential buyers.

The auction's description and pictures look great. I like how this seller listed all of the technical information and sales points in an easy to ready style and font. The only issue with that method is that it makes this seller look like a dealer. Whether or not that's true, the seller's other auctions (only about five total) have that similar look and feel to them. If this is a dealer, I would expect more than two feedback points for somebody who has been registered at eBay since August of last year.

The seller may want to make a note at the top of the auction and say for a fact if this is still new in the box. The item's condition says "new" and the stock photos are meaningless for showing us this exact item's condition. If it's still sealed in the original box, then that's another strong selling point and it needs to be made clear in the description.

The stock pictures look excellent and the low starting bid should definitely entice some bidders to place a bid on the item. I also like how the seller gives the buyers a couple of different shipping options. All of the prices are a little on the high side, but that's not much of a concern if somebody wins this auction for a really low prices. Professional trimmers like this usually cost around $40-70 in most stores.

Overall, this is a sharp and well created auction. My only main problem is with its title and lack of key words. With the title being the most important part of the auction here at eBay, it also weighs the most in my scoring system.